Grower ®
Surf Bar
Balneário Camboriú, Brasil
→ View full project at: www.lucidstudio.uk
S C O P E
Naming
Branding
Visual Identity
Packaging
Website
Naming
Branding
Visual Identity
Packaging
Website
User Experience
Activation
Printing
Signage
Clothing
Marketing
Investment Teaser
Activation
Printing
Signage
Clothing
Marketing
Investment Teaser
Grower is a bar with a beach fancy concept that is located in front of the beach, with its surf school attached, inside a narrative that weaves together the regional culture of Quatro Ilhas, which seeks to embrace tourism while keeping localism in evidence.
High standard gastronomy and recurring musical events make the venture busy from sunrise to night, where connections with local labels emerge bringing artists to the stage amid typical food and tropical drinks.
Our visual identity has a dynamic symbol representing the sun and the sea, which when rotated, becomes the face of the emblematic character that serves as the pillar of the brand.
The orange brushes allude to the sun in evidence, bringing the warmth of the beach to the graphic pieces, in contrast to sandy scenes, moving waves and clouds with a blue sky.
The orange brushes allude to the sun in evidence, bringing the warmth of the beach to the graphic pieces, in contrast to sandy scenes, moving waves and clouds with a blue sky.
